The Rose Quartz Palette includes rose hip seed oil, coconut oil, and shea butter – powerful hydrating and anti-aging compounds. I’m able to push my formulators and have them substitute ingredients they would normally use.” I am the client, so I’m never going to put something in my products that I haven’t intensely researched. “I ban over 1,400 chemicals in my formulations. More than just a pretty package, Tiila is also incredibly conscious when it comes to ingredient selection. Biodegradable plastics are also out, because they break down differently than virgin or recycled plastics and will ultimately end up in a landfill. So if I can’t get away from plastics, I will use recycled plastics.” When creating packaging made from plastics, she won’t mix materials (such as metal or glass), which would prevent it from being recycled all together. The EPA just said one third of landfill waste is from personal care products. She added, “What gets recycled is something like 8%. ![]() The pans are glued into the cardboard base (which is very sturdy!) no mirrors or magnets – they can’t be recycled. She has gone to recycling facilities and talked to recycling experts on what actually gets recycled from cosmetics: her palette is the first fully recyclable palette on the market. What’s really important for me, besides the beautiful packaging and the beautiful feeling for the brand, is I just really want it to be sustainable.” So it was just a huge hole in the industry. Being a Sephora girl, I like my purples, I like crazy colors, I like pigmentation, and things that stay on my face longer than an hour. T: “I kept looking at the natural clean space, and just noticing how much it lacked trends, how much it lacked color choice, how much it lacked efficacy – just in the color space – I think skincare is amazing, but color really needs to work hard to compete. L: “So what spurred the creation of Athr Beauty?” I like to say I got my 3rd masters degree at Sephora- it can be pretty intense.” Clearly, this woman has expertise in the design and functionality of products. She also handled makeup collaborations like the Pantone collections, Mara Hoffman, and Moschino to name a few. She held the development position for Sephora brand tools and accessories for 7 years (i.e: brushes, eyelash curlers, sharpeners). “They offered me a job and I was like ‘No seriously I don’t know anything about makeup!’, and they said ‘that’s not what we’re looking for, we’re looking for someone that knows what it takes to create a product from conception and production to getting it in stores”. ![]() It wasn’t her intention to seek a job in the cosmetics industry. Tiila initially worked in the fashion industry for 5 years before landing a position at Sephora. ![]() The four center shadows are shimmery and have a color shift they’re perfect for layering over the other shadows to create multi-dimensional looks. If you’re a makeup maven on Instagram, you may have seen the gorgeous Rose Quartz Palette circulating through your feed in some capacity – twelve shades of glistening and matte tones radiate like jewels from their pink and rose gold packaging. We make our way outside to a bench to chat all about Athr Beauty – her clean and eco-conscious brand that launched in June of 2018. It is already obvious why her brand is so successful: every fiber of her being is woven into it’s creation. Tall, perfectly tousled hair, and a gorgeous swath of cool toned brick-colored eyeshadow framing her eyes. I am instantly taken aback by her cool girl swagger – she is everything you’d picture the creator of Athr Beauty to be. Tiila (pronounced Tyla) walks in and warmly offers a hand and a smile. I arrive at Ritual Coffee in the trendy Mission District of San Francisco.
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